Having AMP (Accelerated Mobile Pages) enabled helps to capture leads from mobile devices. AMP pages are simplified lightweight versions of your saved search pages that are cached on lightning fast Google servers. This helps improve performance on mobile devices, which can improve your overall ranking in Google Searches.
AMP pages are enabled by default, but you can disable them if that is your preference via the Administrator Menu under Settings > AMP.
On the Admin Menu AMP screen, you also have some additional options to customize your AMP pages. You can specify your AMP header title, which is the text that appears in the fixed header bar for all of your amp pages, but if nothing is entered we will simply display your company name (if one is set for your account) or your name (if no company name is listed for your iHOUSE account). You can also enable a "call me now" phone icon on your AMP pages by specifying a phone number on this screen.