Facebook pixel is code that you place on your website to collect data that helps you track visitor activity on your website. This activity will then appear in your Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to optimize ads, build targeted audiences for future ads, and set up dynamic ad campaigns.
To access your Extra Code settings, log into your iHOUSEweb admin menu, click Settings, then click Extra Code.
If you don't already have a pixel code, you'll want to follow these instructions on Creating a Facebook Pixel.
The code should look something like this:
<!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '{your-pixel-id-goes-here}'); fbq('track', 'PageView'); </script> <noscript> <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={your-pixel-id-goes-here}&ev=PageView&noscript=1"/> </noscript> <!-- End Facebook Pixel Code -->
Your pixel ID goes in two places replacing {your-pixel-id-goes-here}
Once you have inserted your pixel ID into the code, you can install the code into the Extra Code for the Head in your settings.
I used an example ID of '1111222233334444' to showcase where your own ID should go.
Once you're done modifying your custom code, be sure to click Save Settings.
If you have any questions or concerns feel free to call us at 866-645-7700 or email us at [email protected].